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Creatives: We're In a League of Our Own

Today I welcome back to the Stage 32 Blog longtime Stage 32 member, Ron Greenfield. Ron spent the early part of his career in New York City as a film graphic art director, designing and producing trailers for Star Trek, Escape from Alcatraz, Reds and Raiders of the Lost Ark before joining CBS/FOX as a creative executive. While at CBS/FOX, Ron conceived the first home video campaigns for Star Wars and The Empire Strikes Back, as well as many of Woody Allen's early films. In Los Angeles, …

The Home Entertainment Revolution: Then and Now

Today's guest post comes from Stage 32 member, Ron Greenfield. Ron has had an extensive and distinguished career in the entertainment and interactive industries. He began his career in New York designing, marketing and producing trailers and promos for the major studios, networks, cable stations, and their affiliates. For his work he has received numerous Emmy and Clio award nominations. As home entertainment began to gain popularity, Ron joined CBS/FOX in a senior creative cap…

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