China’s COL Group is betting big on micro-dramas, and they’ve just launched a global content distribution division to back it up. With a catalog of over 1,000 titles in English and Chinese, COL is positioning itself as the world’s largest reseller of serialized, short-form content, targeting broadcasters, streamers, telcos, and digital platforms worldwide.
Full article here:
https://deadline.com/2025/08/china-col-group-unveils-micro-drama-distrib...
This format is built for the mobile-first generation: episodes are 2 minutes or less, and their flagship hit From Rags to Rank One racked up 238 million views in a single day with an average watch time of 77 minutes per user. That’s a staggering stat, and a clear signal that this fast-paced, high-emotion format is resonating deeply with global audiences.
COL’s distribution push is backed by a fully vertical pipeline: they create IP, oversee production, operate their own short-form platforms (like FlareFlow and Sereal+), and are now developing AI-powered anime and serialized content to accelerate production timelines.
For producers and distributors alike, this raises some key questions:
- Could short-form serialized content become a viable path for international distribution?
- Is the Western market ready to adopt and scale these ultra-compact storytelling models?
- How might AI tools impact future content pipelines?
1 person likes this
I was surprised when I heard about this, Ashley Renee Smith. It could mean less opportunities for distributors, creatives, producers, directors, crew, and others in the industry....
Expand commentI was surprised when I heard about this, Ashley Renee Smith. It could mean less opportunities for distributors, creatives, producers, directors, crew, and others in the industry.
2 people like this
Ashley Renee Smith ...reducing the control of the MPA from only 6 mega-corporations to only 5 mega-corporations.
2 people like this
Absolutely, Maurice Vaughan, and that’s one of the biggest concerns we’re hearing from the community. When fewer companies hold more power, it can mean fewer doors to knock on, less creative risk-taki...
Expand commentAbsolutely, Maurice Vaughan, and that’s one of the biggest concerns we’re hearing from the community. When fewer companies hold more power, it can mean fewer doors to knock on, less creative risk-taking, and tighter control over what gets made and who gets hired. It’s a critical time for us all to stay informed.
1 person likes this
True, Shadow Dragu-Mihai, Esq., Ipg. But one less mega-corporation can make some really big waves. It raises serious concerns about creative diversity, ownership of legacy IPs, and fair access for eme...
Expand commentTrue, Shadow Dragu-Mihai, Esq., Ipg. But one less mega-corporation can make some really big waves. It raises serious concerns about creative diversity, ownership of legacy IPs, and fair access for emerging talent.