Distribution

From film festival strategies to theatrical to VOD to online options to finding and securing a sales agent the place to discuss, share content and offer tips and advice on all things related to the distribution process

Fred Oliver
Distribution Insights Needed – Dormant Angels Trailer Launch

Hello Distribution Network—

With the Official Trailer for Dormant Angels now live, I’m mapping out potential release windows, festival circuits, and digital platforms. My questions:

Which niche festivals champion AI-augmented indie thrillers?

Best practices for timed exclusive drops on YouTube vs. Vime...

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Fred Oliver

@Philip David Lee Thanks for taking the time to review the 'trailer'. It is just a trailer of a "possible" movie adaptation, there is no movie yet and I'm not aiming for an AI movie either. I'm not ex...

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Philip David Lee

Fred Oliver Never be afraid to tell it exactly like it is, Fred. That way, people like me don't go off in the wrong direction. Having not read your book, I am at a disadvantage as to what it entails a...

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Fred Oliver

@Philip David Lee Thanks for your continued engagement with me. Here is what the story is about: The story is a sprawling, multi-layered thriller that interweaves supernatural and religious mysteries...

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Philip David Lee

Fred Oliver That's great, Fred. Now that you've explained everything, one can better understand your drive and dedication to your work and goals. Screen adaptations of novels can differ significantly...

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Fred Oliver

@Philip David Lee Thank you. Have a safe move.

Ashley Renee Smith
Streaming Surpasses Broadcast & Cable for the First Time Ever – What Does This Mean for Indie Creators?

According to a recent Nielsen’s report, streaming viewership just hit an all-time high, officially surpassing both broadcast and cable television in May 2025. It’s a historic moment that confirms what many of us have already felt: the way audiences consume content has fundamentally shifted.

Read the...

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Aaron Mirtes

I saw this! How crazy that we've finally hit this point. I, personally, have been targeting streamer much more directly during the distribution process. It's a great way to get people to see your movi...

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Debbie Elicksen

Ashley Renee Smith I have to admit, because of my recent disabilities and that there are no more matinees at the theaters, I've 100% turned to streaming exclusively for my content, with the occasional...

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Ashley Renee Smith

Absolutely, Aaron Mirtes, such a great point. Streaming is an incredible avenue for visibility, and it opens doors to a global audience in a way that traditional platforms never could. But you’re righ...

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Shadow Dragu-Mihai, Esq., Ipg

It's been a fall-off-a-log to see where streaming is going for anyone who produces or watches media in the last decade. The streaming trend though means that the major studios are finished, IF (and on...

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Paul Rivers

FilmPod sounds intriguing.

Debbie Elicksen
Edmonton film and entertainment industry works together to grow

“The long play is to have a TV series or streaming series, and if you have a series, then we will, for the community, provide more stable employment for the local crews. And that’s really our long-term goal,” said Don Depoe, president and chief operating officer of the local Dept. 9 Studios.

Dept....

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Ashley Renee Smith

It’s exciting to see Edmonton’s film community working together so strategically to build sustainable opportunities for local crews. I love that Dept. 9 Studios is thinking long-term, series work real...

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Geoff Hall
Amazon MGM Studios Sets International Distribution Deal With Sony Pictures

Here’s news of a new distribution deal between Amazon MGM and Sony Pictures.

This reflects the ever-changing distribution landscape. I wonder what the differences are between the deal with Sony Pictures and the previous one with Warner Bros?

Does it give them an edge for international

distribution?

h...

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Sam Sokolow

Warners seems to keep losing dance partners and Sony has deep relationships with Amazon on hardware sales. Only the shadow knows what really happened here but sounds like a big win for Sony.

Geoff Hall

Sam Sokolow do you think Sam, that this sounds like Warner Bros has a long-term terminal business problem?

Geoff Hall

Maurice Vaughan I must admit to feeling a side swipe when I heard that Denis Villneuve was attached to the new Bond movie. I think that the casting of Bond will be very important. They have to get tha...

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Shadow Dragu-Mihai, Esq., Ipg

Two MPA members consolidating their distribution strategies. Since the consent order restricting the studios from monopolistic practices was (without explanation) set aside by the DOJ a couple years a...

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Ashley Renee Smith

Such a fascinating move, Geoff Hall, thanks for sharing this! I totally understand why many people are frustrated and concerned about how much the major studios have merged and consolidated over the p...

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Randall Scott White
Want to win free Pitch Sessions?

Hey all! It's time for the July Filmmakers Club! Highly recommend you get involved, set some goals, and have a chance to win Stage 32 prizes!

https://www.stage32.com/blog/july-filmmakers-club-week-1-setting-your-in......

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Ashley Renee Smith

Thank you for sharing, Randall Scott White! It’s going to be a fun July here on Stage 32!

Pavel Starikin
5 Hidden Mistakes That Are Secretly Killing Your Film’s Distribution and how to fix them

You spent years making a film that matters.

You believed in it. Maybe you still do.

But now… silence.

No festivals. No sales. No audience. Just a void.

You’re not alone, and it’s not because your film is bad.

We see this all the time.

Filmmakers submit powerful stories that no one watches…

because of a few...

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Jon Shallit

I sent you a trailer to SETESH. To your listed email.

Randall Scott White

Yes - listing the mistakes would be great! Even as a Mod, I would like to know the list! My own film is stuck in that limbo.... $200K short of distribution with a plan, but all financing options exhau...

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Lindbergh E Hollingsworth

What are the 5 Hidden Mistakes? You didn't tell us. Please share was there's many that wish to know.

Philip David Lee

Here's a mistake. Between the filming of the first shot and having a release date, the average turnaround time is 18 months. 18 months! That's 540 Days! If you release a 2 minute video a day, that's 1...

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Jon Shallit

Philip has made commercially successful films, does his homework, and KNOWS what he is talking about! PLEASE LISTEN TO HIM!!!!!!!!!

Debbie Elicksen
Dentsu expands global Sports & Entertainment business

Dentsu will be expanding its global Sports & Entertainment business with fresh plans to grow its anime and sports analytics business in new regions. The announced was made at Cannes Lions 2025.

Read more at: https://www.campaignasia.com/article/dentsu-expands-global-sports-entert......

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Geoff Hall
Around the World: “I want to build the African Odeon”: IDRIS ELBA talks ambitions for the continent’s film infrastructure

Idris Elba is a big landscape thinker. In this article on Screen Daily, he discusses his intent on creating the “African Odeon’.

It’s a wide-ranging discussion about filmmaking, distribution infrastructure and film finance in Africa.

“How do I do that? Building a model of data that shows that actually...

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Antonio Antunes Alexandre

“YahWeh – The Fallen God” : A Cinematic Journey -> Partnership Search

Greetings,

I am pleased to introduce the Motion Picture Initiative "YahWeh – Fallen God", a philosophical and mythological fiction...

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Geoff Hall

Antonio Antunes Alexandre Hi Antonio, I am Geoff, a Stage32 Lounge Moderator and on the site we have a protocol about not highjacking someone else’s thread with what should be your own post.

Please po...

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Dwayne Williams 2

Hey Geoff Hall, just wanted to add one more angle to this conversation—trains. In many African countries, train rides and daily commutes are long, especially between rural hubs and city centers. That’...

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Geoff Hall

Dwayne Williams 2 yeah, that’s a good idea Dwayne. In the UK you couldn’t have entertainment at your seat, like in the long haul flights, but yes, a streaming service would be a cool alternative....

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Seun Arowojolu

I think the challenge in Africa is pretty clear — people want to go to the cinema. But the big issue is cost. If Idris Elba’s vision becomes something that’s for the creators, not just another busines...

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Geoff Hall
Tubi Pacts With Kickstarter to Distribute Fan-Favorite Films and Invest in FilmStream Collective Fund

Here’s some good news for Indie filmmakers, from Tubi and Kickstarter. Tubi plan to show a batch of indie filmmakers on their platform, from films with Kickstarter campaigns.

“For Kickstarter, the deal is also an effort to add dimension to the funding, data and fan engagement services that it offers...

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Wyman Brent

Sounds super. I have a road movie film with an unusual twist that would be perfect for Kickstarter. Any ideas how to get started?

Shadow Dragu-Mihai, Esq., Ipg

I see people have bought the hype so far. But wait... a FOX/DISNEY sub is taking advantage of CROWDFUNDING to finance films for its platform. Consider what is behind that, because the MPA is not in the business of promoting independent film.

Geoff Hall

Shadow Dragu-Mihai, Esq., Ipg so, Shadow, what are your thoughts on what’s behind it?

Tony Armer

This is great news for indie filmmakers. It’s a continual struggle, of course to find funding and get proper distribution. In a lot of scenarios, Filmmakers don’t realize that self distribution, and w...

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Geoff Hall

Tony Armer Hi Tony, yes, the model is broken and I agree, we kind of use ‘self-distribution’ to mean something inferior, but it doesn’t have to be that way. How have you been trying to distribute your...

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Amanda Toney
Maurice Vaughan

I'm looking forward to seeing The History Of Sound, Amanda Toney. I've been seeing Mubi in the trades a lot lately.

Debbie Elicksen

That's very cool that they're fast-tracking Amanda Toney .

Pat Alexander
Issa Rae’s ColorCreative Strikes Strategic Partnership With HarbourView Equity Partners

ColorCreative has global ambitions, and will use the investment to “expand its talent representation and production capabilities while also accelerating the creation and ownership of original content.” ColorCreative also says that it doubled its revenue from 2023 to 2024 despite the ongoing industry...

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Serhan Yorganci
Why Don’t More Animated Features Reach Global Audiences?

I’m an animation director running a small independent studio. After completing my first feature, one question kept coming up.

There’s more animated content than ever. But when it comes to feature length films, very few actually reach an international audience.

Why is that?

Here’s what I’ve seen:

• Big...

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Geoff Hall

Serhan Yorganci Hi Serhan, great questions! I am working on my first animation series.

Here are my guesses.

Animation as “family content”. Maybe that’s a US perception, because that wouldn't be the cas...

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Serhan Yorganci

Hi Geoff Hall my main focus was actually the US and Europe, but since it’s a feature film, the competition and expectations are really intense.

Lately I’ve been thinking. Maybe I should’ve made it a s...

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Debbie Elicksen

This is a great discussion Serhan Yorganci. I echo Geoff Hall in that a lot of it is made from an American lens, which may be unrelatable to other cultures. One feature animation that I personally lov...

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Paul Rivers

My gut feel on this boils down to two tribes. Live/Action is Glitz, Actors on the Red Carpet, Promotions, Big Deals, and the ongoing Tentpole Films successes for more money. Animation is still tech/techie and very little glamour so far...one day an indie might change all that.

Pat Alexander

Serhan Yorganci this is such an important question that gets to the heart of animation industry challenges! Your experience reflects what many independent animation creators face - a market that's sim...

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