During the Edinburgh TV Festival this year, there was a panel discussion about the Future of Television. It doesn’t make for easy viewing, but the fact that the British TV Industry is in a bit of a state, is no secret. The problem seems to be more to do with how the industry becomes a viable employer, of creative people again.
I was talking with a friend the other weekend about the British TV Industry and he pointed out that over the last few weeks, both Label1 in Wales and Euston Films have closed their doors. The unemployment rate was mentioned in this discussion and told us that 51% of creatives in the industry are unemployed.
Despite this sobering fact, Nicola Howson, Director at David Beckham Ventures Ltd, showed signs of optimism and suggested that there was a way forward for Producers, “You can have an impact when you have a conversation with the audience. Become activists…Democratise the audience…Tell stories that matter to the audience.”
The panel inferred that traditional advertising was not working, (to get the viewers attention) and that it’s all down to stories and passions. Direct to customer is a great market at the moment, apparently.
This all got me thinking about ways forward for my company and finding an audience for our various films, of having a social media strategy that connects with the audience for our stories and passions.
I hope you find this panel discussion at the Edinburgh TV Festival inspiring and interesting. Please share your thoughts in the comments section.
https://youtu.be/WXaxuCHAYDE