Hasbro is doubling down on transmedia storytelling in a major way. Following its Q3 earnings call, the company revealed that it currently has 45 to 50 film and television projects in active development, including collaborations with Netflix, Disney, Universal, Paramount, Warner Bros., and Lionsgate.
Read the full article here: https://deadline.com/2025/10/hasbro-kpop-demon-hunters-netflix-film-tv-d...
A key highlight of this new transmedia approach is Kpop Demon Hunters, a Netflix animated feature that now has both Hasbro and Mattel serving as co-master toy licensees. Hasbro CEO Chris Cocks called the collaboration “really cool,” citing it as a model for how entertainment and merchandising can develop hand-in-hand under their new “asset-light” strategy, licensing IP to top-tier studios rather than producing everything in-house.
This strategy marks a clear shift toward brand ecosystems that bridge film, TV, games, and physical merchandise, allowing Hasbro to expand reach while minimizing production overhead. With projects like Monopoly (a Lionsgate feature produced by Margot Robbie’s LuckyChap, plus a Netflix game show), Kpop Demon Hunters, and other franchise collaborations in the pipeline, Hasbro is positioning itself as a transmedia IP powerhouse.
For creators, this signals a growing demand for stories that live beyond the screen, adaptable worlds that can fuel products, experiences, and spin-offs across multiple mediums.
What do you think of Hasbro’s shift to an “asset-light” transmedia model?
Does this create more opportunities for independent creators to partner with major IP holders, or will it tighten the ecosystem around existing brands?
This is gonna be a hit, Ashley Renee Smith! I think you honor nearly forty years of lore while reaching new audiences by putting key things from the lore in the movie and new things. I haven't played...
Expand commentThis is gonna be a hit, Ashley Renee Smith! I think you honor nearly forty years of lore while reaching new audiences by putting key things from the lore in the movie and new things. I haven't played The Legend of Zelda game on Nintendo 64 in a long time, so I don't remember much about it, but I think they should definitely have Link's sword and shield in the movie.
1 person likes this
I love playing Breath of the Wild and Tears of the Kingdom, but the plots of those games are my least favorite part. The backstory segments are convoluted, talky, and reliant on magic energy to solve...
Expand commentI love playing Breath of the Wild and Tears of the Kingdom, but the plots of those games are my least favorite part. The backstory segments are convoluted, talky, and reliant on magic energy to solve problems.
What I do love is the gameplay, the puzzles, exploring the world, and all the weird characters you meet.
Will it be an entertaining movie? Could be, but it’s dependent on the script.
Also, Link himself is a rather thin character, letting the player insert themselves into the role as they play. He doesn’t speak in the two games I’ve played, so his portrayal in the film will be a deciding factor as well.