Tubi is to be launched in the UK by Rupert Murdoch. For some, it's an attempt to recover ground after his failure with TalkTV, but will TubiUK turn that failure around?
"UK viewers will be able to access content on the Tubi webpage, via a smartphone app and on smart TVs.
“Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences,” Tubi chief executive Anjali Sud said.
Fox Corporation bought Tubi in 2020 for $440m (£348m) as the US media giant looked to attract younger audiences."
Will the UK version of Tubi establish itself as an alternative to Netflix? I would think that they may have a long way to go, as far as original content is concerned. And, considering the resentment that Murdoch has engendered in the UK, I wonder if his hoped for audience figures will fall short of his expectations?
What are your thoughts? Will it prove to be another outlet for UK Producers?
https://www.bbc.com/news/articles/cn385lgk0vjo
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I think it's smart that Blumhouse is going to be catering to other fan bases, Sam Sokolow. More profits and more people knowing about Blumhouse.
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Maurice Vaughan I wonder if A24 are watching this and thinking about a similar strategy?
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I'm sure A24 is watching this, Geoff Hall. A24 could follow a similar strategy. They make movies in other genres, so they already know how to cater to other fan bases.