When people ask what I do as an IP architect, I tell them this: I build worlds—and make sure those worlds can stand the test of time.
World-building and intellectual property might seem like different things, but to me, they’re two sides of the same coin. Both are about creating something bigger than a single story or idea. They’re about crafting a universe that feels real, one that can grow and evolve while staying true to itself.
Here’s how I see it:
It Starts with a Solid Foundation: Every great fictional world needs a structure that holds everything together. When I approach IP, I think about how each piece fits into a larger framework. What are the rules? What’s the core idea? Without a clear foundation, things fall apart.
Room to Grow: The best worlds aren’t static. They change. They adapt. I build IP frameworks with that same mindset—making sure ideas can expand into new stories, new formats, and new platforms. If you do it right, your world can live beyond the page or screen without losing its essence.
Protecting the Heart of the Story: Just like a world’s lore needs to stay consistent, so does its intellectual property. My job is to protect the core vision—whether that means creating legal safeguards or building internal guidelines—so that no matter how much the world expands, it stays true to itself.
Balancing Structure and Creativity: Creativity thrives with the right amount of structure. Too much, and you stifle new ideas. Too little, and things become chaotic. I’m always working to strike that balance—building frameworks that give creators freedom while keeping everything connected and secure.
At the end of the day, being an IP architect isn’t just about legalities—it’s about building something that lasts. Whether it’s a fictional universe or a brand-new idea, my goal is to make sure it doesn’t just survive—it thrives.
What do you think? How do you approach building something that lasts? I’d love to hear your thoughts.
#WorldBuilding #IPArchitecture #Storytelling #CreativeProcess
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Great topic, Ashley Renee Smith! I was at an online pitch event yesterday, and I pitched my short script Department of Fairy Tales. Someone commented on one of my posts, and I told him there's enough...
Expand commentGreat topic, Ashley Renee Smith! I was at an online pitch event yesterday, and I pitched my short script Department of Fairy Tales. Someone commented on one of my posts, and I told him there's enough story for feature films/a TV series, TV spin-offs, comics, and video games. If DFT was a video game, it'd be a open-world Grand Theft Auto type game (a lot of the fairy tale characters are criminals in the DFT universe).
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Ashley Renee Smith That's a brilliant idea! As you know, I'm turning my award winning scripts into novellas/novels, but now I'm looking into Transmedia (video games, comic books). Having the ability t...
Expand commentAshley Renee Smith That's a brilliant idea! As you know, I'm turning my award winning scripts into novellas/novels, but now I'm looking into Transmedia (video games, comic books). Having the ability to create story, lends me to the opportunity to expand my script in ways that can make it so much more.
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Thanks, Maurice Vaughan! That’s such a fun concept and I love that you’re already thinking across mediums with Department of Fairy Tales. An open-world GTA-style game with fairy tale criminals sounds...
Expand commentThanks, Maurice Vaughan! That’s such a fun concept and I love that you’re already thinking across mediums with Department of Fairy Tales. An open-world GTA-style game with fairy tale criminals sounds like a blast and such a natural fit for a transmedia expansion. You’ve already planted the seeds for a universe that could grow in all kinds of creative directions. I’d be so curious to hear more about which characters you’d spotlight in the spin-offs or how you’d structure the game mechanics around their abilities and backstories.
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Anthony McBride, Transmedia is such an exciting next step. Thinking about how your story could unfold across a video game, comic, or even a short-form series can open up so many new creative and profe...
Expand commentAnthony McBride, Transmedia is such an exciting next step. Thinking about how your story could unfold across a video game, comic, or even a short-form series can open up so many new creative and professional opportunities. Do you have a particular project that you think would lend itself well to game development? Can’t wait to see what you dream up next!
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You’re welcome, Ashley Renee Smith. Thanks. The protagonist’s new – and first ever – partner could have a spin-off show about his time working for the Department of Legendary Monsters. Some of the age...
Expand commentYou’re welcome, Ashley Renee Smith. Thanks. The protagonist’s new – and first ever – partner could have a spin-off show about his time working for the Department of Legendary Monsters. Some of the agents at the Department of Fairy Tales and some of the fairy tale criminals could have their own spin-offs too. Or maybe their own comics. And there are original fairy tale criminals in this universe.
The agents and criminals would have weapon wheels like in the GTA games and special attacks. The fairy tale stories would be the missions and side missions in the game.
I'm pitching DFT as a short script, but I've been thinking of turning it into a feature script or TV series and pitching that.