Star Trek is gearing up for its 60th anniversary in 2026 with a massive slate of transmedia celebrations and it’s a masterclass in how to build an enduring entertainment universe that spans generations.
Announced on Star Trek Day, the celebration includes:
• A Rose Parade Float celebrating themes of “hope, inclusivity, exploration and unity,” featuring a spotlight on the upcoming Starfleet Academy series starring Holly Hunter and Paul Giamatti.
• A new animated YouTube series for preschoolers, Star Trek: Scouts, marking the franchise’s first foray into early childhood storytelling.
• A scripted podcast, Star Trek: Khan, delving into the backstory of one of the franchise’s most iconic villains, narrated by Naveen Andrews with a stellar supporting cast.
• Digital comics with WEBTOON, environmental campaigns with DoSomething, and a first-ever Star Trek x LEGO collaboration.
• An anniversary website and Star Trek Cruise featuring legacy cast members including William Shatner and Walter Koenig.
It’s a powerful example of how legacy IP can evolve and remain culturally relevant across multiple mediums and audiences, from children’s content and podcasts to live events and immersive fan experiences.
Read all about it here: https://deadline.com/2025/09/star-trek-60th-anniversary-fan-centered-cel...
If you’re developing a universe of your own, or working with IP that has room to grow, what lessons can you take from Star Trek’s approach?
3 people like this
This awesome Ashley Renee Smith (how did I miss this?)! I do wonder how Skydance will affect those plans though. I grew up with Star Trek so the transmedia approach was in the forefront of developing...
Expand commentThis awesome Ashley Renee Smith (how did I miss this?)! I do wonder how Skydance will affect those plans though. I grew up with Star Trek so the transmedia approach was in the forefront of developing "The Jupiter Chronicles". Plus, (you already know) worldbuilding is a bit of an addiction!
2 people like this
Ashley Renee Smith Incredible for Star Trek! I’ve noticed how the exploration of space naturally sets up endless opportunities for worldbuilding and transmedia expansion. Star Trek was definitely ahea...
Expand commentAshley Renee Smith Incredible for Star Trek! I’ve noticed how the exploration of space naturally sets up endless opportunities for worldbuilding and transmedia expansion. Star Trek was definitely ahead of its time.