Hasbro is doubling down on transmedia storytelling in a major way. Following its Q3 earnings call, the company revealed that it currently has 45 to 50 film and television projects in active development, including collaborations with Netflix, Disney, Universal, Paramount, Warner Bros., and Lionsgate.
Read the full article here: https://deadline.com/2025/10/hasbro-kpop-demon-hunters-netflix-film-tv-d...
A key highlight of this new transmedia approach is Kpop Demon Hunters, a Netflix animated feature that now has both Hasbro and Mattel serving as co-master toy licensees. Hasbro CEO Chris Cocks called the collaboration “really cool,” citing it as a model for how entertainment and merchandising can develop hand-in-hand under their new “asset-light” strategy, licensing IP to top-tier studios rather than producing everything in-house.
This strategy marks a clear shift toward brand ecosystems that bridge film, TV, games, and physical merchandise, allowing Hasbro to expand reach while minimizing production overhead. With projects like Monopoly (a Lionsgate feature produced by Margot Robbie’s LuckyChap, plus a Netflix game show), Kpop Demon Hunters, and other franchise collaborations in the pipeline, Hasbro is positioning itself as a transmedia IP powerhouse.
For creators, this signals a growing demand for stories that live beyond the screen, adaptable worlds that can fuel products, experiences, and spin-offs across multiple mediums.
What do you think of Hasbro’s shift to an “asset-light” transmedia model?
Does this create more opportunities for independent creators to partner with major IP holders, or will it tighten the ecosystem around existing brands?
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I don't know a lot about transportation lore, Dwayne Williams 2, but the Batmobile is iconic! And they could go in different directions with the Batmobile....
Expand commentI don't know a lot about transportation lore, Dwayne Williams 2, but the Batmobile is iconic! And they could go in different directions with the Batmobile.
1 person likes this
One of my favorites has to be the Star Wars Imperial Walkers Maurice Vaughan. The Batmobile, the X‑Men’s Blackbird spacecraft, 007’s Aston Martin, and even James Cameron’s Avatar flying beasts, as wel...
Expand commentOne of my favorites has to be the Star Wars Imperial Walkers Maurice Vaughan. The Batmobile, the X‑Men’s Blackbird spacecraft, 007’s Aston Martin, and even James Cameron’s Avatar flying beasts, as well as Aang’s glider and Appa, demonstrate that transportation and movement can feel alive, almost like side characters, becoming distinct symbols that audiences carry with them across the story world.
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That's a great idea, Dwayne Williams 2! Treating vehicles like side characters (personalities, strengths, flaws, etc.).