The most viral ad during the NBA Finals?
Not Nike. Not Gatorade.
It was an AI-generated spot for a FinTech startup — made by one guy in 48 hours for $2,000.
The ad was for Kalshi, a platform where you can trade on real-world events:
– Will egg prices rise?
– Who wins Game 7?
– How many hurricanes hit the US this year?
The video?
A surreal, unhinged mix of cowboy hats, beer-drinking aliens, and people swimming in eggs.
All 100% AI-generated — script, visuals, voiceover, editing.
Here’s how it was made:
• Script: Gemini
• Shot list: Gemini
• Video: Veo 3
• Editing: CapCut
• Total time: 2 days
• Budget: $2K
Compare that to the $500K+ brands usually spend on production.
This isn’t just clever — it’s a turning point.
AI didn’t just speed up production. It redefined what “production” even means.
One person, no crew, global stage.
We’re watching the collapse of traditional marketing in real time in my opinion
2 people like this
Incredible share, Cyrus Sales! This is a must-watch! There's so much on that timeline! I like how Brad stays organized. I subscribed to Imagine That Films. I'm looking forward to checking out Brad's o...
Expand commentIncredible share, Cyrus Sales! This is a must-watch! There's so much on that timeline! I like how Brad stays organized. I subscribed to Imagine That Films. I'm looking forward to checking out Brad's other videos! Thanks for sharing the video!
2 people like this
I did the exact same thing lol, a lot of value add and with 20 years of experience there's so many little nuggets. Glad you were able to find value in the video.