Hey Authors,
Ever wondered why traditional publishers take on so few picture books each year - or why even the “lucky” ones don’t always make a profit?
Here’s a peek behind the scenes:
Submissions vs. Slots
A small Australian publisher I know receives over 400 picture book submissions when open, yet only publishes around three books for that round. That means less than 1% make it through. And even among those, not all reach the sales needed to break even.
The Real Cost of a Picture Book
Producing a picture book is expensive. Between illustration, editing, design, printing, and marketing, the average cost in Australia is estimated around $15,000–$18,000 per title. Illustrations alone can cost $6,000 or more for a 32-page book (based on Australian Society of Authors’ recommended rates).
Print Runs and Risk
A first print run might be 2,000–3,000 copies, and the publisher needs to sell most of them just to recover costs. Once you factor in distribution, discounts to bookstores, and returns, profit margins are slim.
Why Publishers Are So Selective
Given these economics, most publishers can only take on a handful of picture books each year - often those they believe have strong commercial potential, a unique hook, or standout artwork. It’s not just about the quality of the story; it’s about the viability of the project.
The Takeaway for Children's Authors
If you’re querying picture books, don’t be discouraged by rejection. Sometimes it’s not about your story at all - it’s about the numbers. Even the best manuscripts can be too costly to produce in today’s market.
That’s why so many authors are exploring small presses, co-publishing, or hybrid models, where the creative vision can still come to life with shared risk and reward.
I hope any children's authors find this information helpful and look broadly when submitting your work.
2 people like this
I’m starting to think I’ll never break into the film industry.
Even though I’ve received great feedback, the story keeps getting rejected — mostly because it would require a high budget to bring to lif...
Expand commentI’m starting to think I’ll never break into the film industry.
Even though I’ve received great feedback, the story keeps getting rejected — mostly because it would require a high budget to bring to life.
I think I’m slowly reaching that phase where I stop trying and just move on, without thinking about film anymore.
But maybe that is playing it safe?
2 people like this
Arthur Charpentier I'm sorry it's challenging times for you - but I do appreciate you making some time to connect with this community and share what you have to say. I hope no matter what the circumst...
Expand commentArthur Charpentier I'm sorry it's challenging times for you - but I do appreciate you making some time to connect with this community and share what you have to say. I hope no matter what the circumstance, that you remain creative. If it's part of who you are then you need to feed that part of your soul. Thank you for always stopping by and commenting - I understand if it's tough some weeks.
1 person likes this
@sanna I think redefine what you think is success. My version of success is showing up when I'm shot down. Showing up and creating what I think is important when everyone else thinks it's garbage. I'v...
Expand comment@sanna I think redefine what you think is success. My version of success is showing up when I'm shot down. Showing up and creating what I think is important when everyone else thinks it's garbage. I've made no money in this industry and my magazine gig pays minimum wage. It's not what I expected either. But I'm exactly like you - I've had no success in the film industry but I'm not stopping because I'm not advancing. I'm connecting with others like you and you never know where this both could take us #amiright?! Take a break and breathe - but don't quit. Quitting is permanent.
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Lauren Hackney Thank you for the good advice — maybe that will do me some good.
2 people like this
@Lauren Hackney, Thank you so much for your words of support. I believe that only by going through difficulties can one gain valuable experience that helps in creativity. Unfortunately, life in Russia does not promote creativity for ordinary people.